Reports
Marketing and leasing KPIs for Bulldog Crossing decisions.
Leads
11
Response Rate
18%
Tour Scheduled
18%
Tour Completed
9%
Attribution Issues
Review1
Tour Funnel
The owner-level path from captured prospect to completed showing.
Leads captured
All prospects in the selected range
100% from previous step · 100% of leads
11
Responded
Inbound reply by SMS or email
18% from previous step · 18% of leads
2
Tour requested
Asked for or entered tour request status
150% from previous step · 27% of leads
3
Tour scheduled
Confirmed showing time
67% from previous step · 18% of leads
2
Tour completed
Showing marked completed
50% from previous step · 9% of leads
1
Application / lease follow-up
Post-tour leasing work
0% from previous step · 0% of leads
0
Leasing Health
Manager and ownership signals for where attention is needed.
Request to scheduled
Watch67%
2 scheduled from 3 requested
Scheduled to completed
Watch50%
1 completed from 2 scheduled
No-response open leads
Watch7
Unanswered prospects that still need conversion work
Post-tour lease follow-up
0
Prospects sitting after a showing
Opt-Out Reasons
Why prospects stopped communication in the last 30 days.
Opt-outs
Watch1
Contacts marked opt-out or Do Not Contact
Feedback replies
0
Reasons received after the final opt-out question
Capture rate
Watch0%
Feedback replies divided by opt-outs
Top reason
WatchKeyword only
Most common classified theme
| Reason | Total | Feedback | Opt-out events | Latest |
|---|---|---|---|---|
| Keyword only | 1 | 0 | 1 | Jun 19 |
Recent Feedback
No opt-out feedback replies in this range.
Source Performance
Use this to decide where to spend and what to fix.
| Source | Leads | Responded | Response | Tours | Completed | Latest touch |
|---|---|---|---|---|---|---|
| Apartments.com | 1 | 1 | 100% | 0 | 0 | Jun 19 |
| Direct Email | 1 | 1 | 100% | 0 | 0 | Jun 19 |
| Website | 1 | 0 | 0% | 0 | 0 | Jun 19 |
| Meta | 1 | 0 | 0% | 0 | 0 | Jun 19 |
| RentCollegePads | 1 | 0 | 0% | 0 | 0 | Jun 19 |
| UGA Off-Campus Housing | 1 | 0 | 0% | 0 | 0 | Jun 19 |
| Zillow | 1 | 0 | 0% | 0 | 0 | Jun 19 |
| 1 | 0 | 0% | 1 | 0 | Jun 19 | |
| Facebook Marketplace | 1 | 0 | 0% | 0 | 1 | Jun 19 |
| Manual Entry | 1 | 0 | 0% | 0 | 0 | Jun 19 |
| Unknown Listing Service | 1 | 0 | 0% | 0 | 0 | Jun 19 |
Marketing Method Yield
Response rate by medium/channel.
| Method | Leads | Response | Tours |
|---|---|---|---|
| listing | 9 | 22% | 1 |
| organic | 1 | 0% | 0 |
| paid social | 1 | 0% | 0 |
Leasing Agent Performance
Assigned lead outcomes and completed task activity.
| Agent | Leads | Responded | Tours | Completed | Tasks done |
|---|---|---|---|---|---|
| Leasing Agent | 9 | 0% | 1 | 1 | 0 |
| Property Manager | 2 | 100% | 0 | 0 | 0 |
Pipeline Performance
Where prospects are sitting right now.
Attribution Cleanup List
Fix these first so marketing reporting stays trustworthy.
Current: Unknown Listing Service · First: Unknown Listing Service · Latest: Unknown Listing Service