Reports
Marketing and leasing KPIs for Bulldog Crossing decisions.
Leads
5
Response Rate
100%
Tour Scheduled
20%
Tour Completed
0%
Attribution Issues
Review5
Tour Funnel
The owner-level path from captured prospect to completed showing.
Leads captured
All prospects in the selected range
100% from previous step · 100% of leads
5
Responded
Inbound reply by SMS or email
100% from previous step · 100% of leads
5
Tour requested
Asked for or entered tour request status
20% from previous step · 20% of leads
1
Tour scheduled
Confirmed showing time
100% from previous step · 20% of leads
1
Tour completed
Showing marked completed
0% from previous step · 0% of leads
0
Application / lease follow-up
Post-tour leasing work
0% from previous step · 0% of leads
0
Leasing Health
Manager and ownership signals for where attention is needed.
Request to scheduled
Good100%
1 scheduled from 1 requested
Scheduled to completed
Watch0%
0 completed from 1 scheduled
No-response open leads
Good0
Unanswered prospects that still need conversion work
Post-tour lease follow-up
0
Prospects sitting after a showing
Opt-Out Reasons
Why prospects stopped communication in the last 30 days.
Opt-outs
Watch10
Contacts marked opt-out or Do Not Contact
Feedback replies
0
Reasons received after the final opt-out question
Capture rate
Watch0%
Feedback replies divided by opt-outs
Top reason
WatchKeyword only
Most common classified theme
| Reason | Total | Feedback | Opt-out events | Latest |
|---|---|---|---|---|
| Keyword only | 10 | 0 | 10 | Jul 29 |
Recent Feedback
No opt-out feedback replies in this range.
Source Quality Cleanup
Fix these first so marketing reporting stays trustworthy.
Leads to review
Watch5
Records with source gaps or cleanup flags
Pending review
Watch1
Unrecognized source signals waiting in Settings
No touch history
0
Current source exists but no touch is recorded
Missing campaign
Watch3
Latest touch needs campaign or UTM detail
Current: Inbound Phone Call · First: Inbound Phone Call · Latest: Inbound Phone Call
1 touch · Latest touch Jul 31
Current: Inbound Phone Call · First: Inbound Phone Call · Latest: Inbound Phone Call
1 touch · Latest touch Jul 16
Current: Direct Email · First: Direct Email · Latest: Direct Email
2 touches · Latest touch Jul 29
Current: Direct Email · First: Direct Email · Latest: Direct Email
2 touches · Latest touch Jul 29
Current: Direct Email · First: Direct Email · Latest: Direct Email
8 touches · Latest touch Jul 29
Source Performance
Use this to decide where to spend and what to fix.
| Source | Leads | Responded | Response | Tours | Completed | Latest touch |
|---|---|---|---|---|---|---|
| Direct Email | 3 | 3 | 100% | 1 | 0 | Jul 29 |
| Inbound Phone Call | 2 | 2 | 100% | 0 | 0 | Jul 31 |
Marketing Method Yield
Response rate by medium/channel.
| Method | Leads | Response | Tours |
|---|---|---|---|
| 3 | 100% | 1 | |
| unknown | 2 | 100% | 0 |
Leasing Agent Performance
Assigned lead outcomes and completed task activity.
| Agent | Leads | Responded | Tours | Completed | Tasks done |
|---|---|---|---|---|---|
| Unassigned | 5 | 100% | 1 | 0 | 1 |
| Property Manager | 0 | 0% | 0 | 0 | 4 |
Pipeline Performance
Where prospects are sitting right now.